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Finney’s Fast Five Plus

Finney’s Fast Five Plus

NATIONWIDE RESEARCH AT A GLANCE

March 2017

Christian Radio Listeners Top Reasons for Listening by Age

 

In the 2016 Finney Media Why Listen? nationwide Survey, we asked Christian Radio listeners across the US why they listen to Christian Radio. Here are their top main reasons for listening, broken down by age bracket:

Adults Under 34   Adults 35-44   Adults 45-54  
1 I like the worshipful Christian music  82% 1 I like the worshipful Christian music  82% 1 I like the worshipful Christian music  82%
2 I want to be encouraged  75% 2 I want to be encouraged  77% 2 I want to be encouraged  79%
3 It helps me grow spiritually  75% 3 It helps me grow spiritually  76% 3 It helps me grow spiritually  79%
4 I want to get away from negativity (messages or music) on other stations  72% 4 It’s safe for me and my family to listen to  75% 4 I want to get away from negativity (messages or music) on other stations  68%
5 It’s safe for me and my family to listen to  69% 5 I want to get away from negativity (messages or music) on other stations  70% 5 It’s safe for me and my family to listen to  63%
6 I want to help spread the Truth  53% 6 I want to help spread the Truth  52% 6 I want to help spread the Truth  55%
7 I want to escape from the pressures of everyday life  44% 7 It helps me to understand Scripture better  41% 7 It helps me to understand Scripture better  46%
8 It encourages me to be more kind  44% 8 It encourages me to be more kind  40% 8 The presentation is calming  44%
9 It helps me to understand Scripture better  40% 9 The presentation is calming  40% 9 It encourages me to be more kind  42%
10 The presentation is calming  39% 10 I want to escape from the pressures of everyday life  39% 10 I want to escape from the pressures of everyday life  39%
Adults 55-64 Adults 65+
1 It helps me grow spiritually 82% 1 It helps me grow spiritually 84%
2 I like the worshipful Christian music 79% 2 I want to be encouraged 73%
3 I want to be encouraged 77% 3 I like the worshipful Christian music 70%
4 I want to get away from negativity (messages or music) on other stations 63% 4 It helps me to understand Scripture better 63%
5 I want to help spread the Truth 59% 5 I want to help spread the Truth 60%
6 It’s safe for me and my family to listen to 56% 6 I want to get away from negativity (messages or music) on other stations 58%
7 It helps me to understand Scripture better 55% 7 It’s safe for me and my family to listen to 54%
8 It gives me a Christian perspective on the news 44% 8 It gives me a Christian perspective on the news 53%
9 The presentation is calming 44% 9 I want to hear the sermons 44%
10 It encourages me to be more kind 43% 10 The presentation is calming 43%

A number of fascinating findings as we break down the Main Reasons Christian radio listeners listen.

In each demographic break – from younger to older – notice how “It helps me grow spiritually” grows as a Main Reason, almost as if these listeners take our call to grow closer to Jesus more seriously the closer they get to spending eternity with Jesus. A similar trend line on “It helps me to understand Scripture better,” which grows from significantly as a Main Reason to listen from younger to older listeners.

Conversely, look how “It’s safe for me and my family to listen to” and “I want to get away from the negativity on other stations” drop as Main Reasons as the audience gets older.

And check this out – “I like the worshipful Christian music” and “I want to be encouraged” are dominant Main Reasons among young, middle aged and older.

Coming in Finney Media’s Fast Five for April: From the nationwide Finney Media Why Listen? Survey, we asked listeners why they give to Christian radio. We’ll give you the Top Reasons Christian Radio Listeners Give To Christian Radio, broken down by age.

 


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